CUSTOMER PROFILE
GENDER: FORALL is not tailored to a specific gender, it is suitable for anyone.
AGE: 18-30
INCOME LEVEL: As the target demographic is quite young and most of the consumers would be of a similar age to students, or would just be starting their career, therefore they would have a low to medium income.
HOBBIES: Interacting on social media, keen interest in fashion, visiting fashion shows and exhibitions, socializing with friends.
LIFESTYLE: The target customer would be quite edgy and interested in the current trends within the fashion industry.