CONTEXT
FORALL is a gender neutral clothing brand producing an Autumn Winter 18/19 collection. My aim is to make consumers more aware of unisex clothing and to help break the stereotypes. I feel really passionate about this topic as it is such a huge issue in today's society. There should be less pressure on the fact that clothes shouldn't have to be tailored to a specific gender. In the fashion industry today there are not many brands that sell stylish and sophisticated unisex clothing at an affordable price. Everyone has the right to be an individual and to be diverse, so why can't this be shown through their clothes?
I have loved my journey at the Fashion Retail Academy, I have learnt a lot about the fashion industry, especially the Marketing, Visual Merchandising and Buying aspects. This is why I have chosen these three subjects to base my final outcomes on. My project will consist of 60% Marketing, 30% Visual Merchandising and 10% Buying. I hope to one day work in one of these aspects in the future.