STORE LOCATION.
FORALLs first store will be opening in Westfield Shepherd's Bush in London. I think that this is the perfect location for our store. The popular shopping centre is great for a start up company like FORALL, as it has really good commuting links such as tubes and buses, it is also in the heart of London. As a store the set up will be very sleek and elegant, the space will not be very big, however I think this is perfect as it makes it a more personal experience for the customer. Westfield's has a very similar style to FORALL, it is very white and pure. Shepherd's Bush is a very popular location in London, so hopefully this will increase the footfall of our store and drive our sales. The store will open on 1.9.18 and will be open from 9am-9pm.