PRODUCT
FORALL is a unisex clothing store that sells clothes for both men and women, without the clothes being tailored to a specific gender. The clothes will range from casual to business wear, and will be available in a range of sizes.
PLACE
The clothing will be available both online and in store. FORALL will be opening their first store at Westfield Shepherd's Bush in London, as it has multiple transport links and is the perfect environment for a store, as it is a busy shopping
centre so it should
increase the footfall.
PROMOTION
My campaign will be
promoted both online and offline. It will be promoted through social media on Instagram, Twitter and Facebook. Offline however it will be promoted through flyers, store opening, tube poster and a magazine advert.
PRICE
Depending on the garment,
the collection will range from £30- £180, basic tops will start at £30, however two piece suits will be priced at £180. The price points are not too high due to the fact that my target demographic is 18-30 year olds and some will still be students.
THE 4P's.