Football Focus FF86 WEB | Page 29

Salford City different people in the local community including schools, food banks, running clubs and local residents. Foundation 92 has done some excellent work already in trying to inspire change in the community through the power of sport around five key areas that we identified; mental and physical health and wellbeing, disability, homelessness, and vulnerable young people. It is just the start but it has been an excellent first 12-18 months and our community links, support and involvement will only get stronger.” Challenges Integration “When the players start their two-year programme they have a pathway which includes both education and playing so that when it comes to the end they are prepared for both a career in football or away from football. We hope to prepare them for a transition into senior football by providing a range of different game scenarios for them to play in the games programme, from difficulty of opponents to different surfaces, so that they are fully prepared. A few players have also benefitted from loan moves to clubs around the area in the Northern Premier League and below which are an incredible experience for lads under 18.” Community “Community links are important to every club in sport, not just football, and we have worked with “One of the biggest challenges we face is attracting new fans to the club. Being in an area where there’s not just two Premier League giants in Man United and City, but more established Football League clubs in Bury, Rochdale, Oldham, Bolton, there is a lot of competition and deep-rooted support. Saying that, we have already been successful in attracting families and young fans to The Peninsula Stadium who are starting to come back more regularly which is great to see - no doubt helped by how affordable it is to come and watch! Location could also prove to be a problem; The Peninsula Stadium isn’t the easiest ground to get to as it is locked in a resident area so room for expansion isn’t freely available however there will no doubt be a plan!” Ambitions “It is well known that the club wants to be successful and climb the football pyramid. Now that we are in the Football League the priority will be to establish ourselves, but while we have momentum it would be incredible if we can keep going up!” www.footballfocusmag.com 29