Football Focus FF84 Web | Page 63

Cheltenham Town groups. We always talk about pathways and players in the past have got to an age where they can play adult football and never progressed so it is something we have worked hard at this season to set right. As I have mentioned, the senior ladies are role models, despite most of them falling in to a 16-20 age category, and so they are the catalyst for players coming through.” Integration “Our senior ladies and myself have to make sure we do as much as we can to allow it to happen. We have often been coaching or watching the youth setups matches, speaking to parents and enhancing the reputation of the club. Relationships are formed by these actions and therefore those players, when ready, are not coming into an alien environment.” Challenges Ambitions “There will come a level where we cannot grow any further and the club begins to stagnate again. I know with the current people involved in the club this won’t happen any time soon, but we have to continue moving forward as a club and overcome any likelihood of this happening. For the adult setup, we have to continue improving relationships with the youth setup, as it is important to the whole process working.” “I had a 2/3 year plan to get promoted, so I would like to think we can achieve that within this timescale. Our ambitions then change and we re- assess but right now we are focused on not going backwards and only looking forward. We have to continue growing our whole club approach and maintain our status as the place to play women’s and girls football in the county.” Community “I believe we are a community club. We try to do as much outreach as we can. We recently did a donation to the local food bank and have other initiatives in the pipeline. The club as a whole, and I include the youth setup in this, are always looking for ways to reach out to the local community, with an end goal being to engage more people in watching female football.” www.footballfocusmag.com 63