experience
EXPERIENCE
------------------------artistic vision helps you marry props to the proper plate of food.
Colours, textures and shapes are all vital in making your shot look its
best. Once the pieces of the puzzle come together, you can see what
is the best angle to shoot. Experimentation is ideal in helping you feel
more at ease about shooting in angles or methods you’ve never tried
before.
As a food photographer, one generally thinks that our work revolves
around restaurants and food establishments. The reality is that food is
everywhere! I’ve been hired by food corporations to shoot marketing
materials for sell sheets and tradeshow banners, hired by food-related
businesses to shoot packaging and website images, menu boards,
cookbooks and recipe cards. The possibilities are truly endless. Our
shoot focuses on an editorial magazine shoot that required us to
develop four images to be featured in a magazine. Editorial magazine
work is an area of food photography that requires less stringent
parameters. Though there are some guidelines that art directors will
provide you, the images are allowed more freedom for creativity. As
with any shoot, I began with finding out exactly what these images
are for, how they are used and what style we should work on. Once
we found out the recipes, we were able to develop a vision for each
of the
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Getting ready to shoot
(Clockwise) Winnie’s food stylist prepares the salad and selects the table
setting for the shoot. While Winnie sets up her equipment, the stylist
arranges the salad and place setting. Winnie then photographs the salad
Tomato & Cucumber Salad
Food heaven
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