Food Traveler Magazine Summer 2013 | Page 40

“My grandfather used to say that if we could put a man on the moon, American consumers deserve good quality wine.” 38 FOOD TRAVELER | SUMMER 2013 native species that includes Catawba and Concord, and can sometimes be described as “foxy,” with lip-smacking jammy qualities) will find a lot to like in semi-dry or semi-sweet Rieslings. Vinifera tends toward more thoughtful wines, which makes for educated consumers.” Oskar Bynke from Hermann J. Wiemer Vineyard agrees. In a charming accent that fits right in with the Old-World-style Rieslings for which Wiemer has become known, the Swedish agronomist observes that “to promote the region on the world stage, vinifera is the only way.” He pauses slightly, acknowledging what many in the region also believe. “Labrusca vines are easy to care for and grow. They’re economically viable. So maybe we need them. But we also need vinifera. The world wants vinifera.” It would seem that the world doesn’t want just vinifera – they also want Finger Lakes vines. Wiemer Vineyard grafts high-quality European-style vines at their home on Seneca Lake. Want to grow your own Pinot Noir, Gewurztraminer, Merlot, or Malbec? Wiemer can supply the vines. And supply they do – Bynke says they ship vines to up-and-coming wineries in Michigan, Pennsylvania, Virginia, and — he adds with a bit of a song to his tone — California. As to what the Finger Lakes region is doing, it’s a two-part equation. The growers and winemakers must continue to explore and nurture grapes that thrive in their climate – that means embracing aromatic whites – while understanding that certain varietals just don’t belong here. Weiss puts it simply: “We shouldn’t grow what California does, and they shouldn’t grow what we do.” But the success of the region also relies on the messengers – the marketers, professional writers, and bloggers. “Sometimes it feels like we’re do- PHOTOGRAPHY THIS PAGE STU GALLAGER Wine Country