One Bourbon,
One Scotch,
and One Beer
by Dylan Thaemert
W
elcome to my new George Thorogood-inspired column,
where instead of drinking alone/by ourselves, we will
discuss various issues facing consumers and producers in the booze
industry today. Quality over quantity is our mantra and the format
will be loosely based on my three favorite types of alcohol: bourbon,
scotch, and beer. As this column is a gateway for me to have a
new way to think and talk about spirits, my first theme will be the
gateway itself.
When I say gateway, I’m talking about products that can help
usher consumers of alcohol out of comfortable, basic, marketingbased purchasing decisions into realms of more quality and variety
of flavor. It’s not as simple as this = bad and that = good; It’s a
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balance of what product deserves your hard-earned dollar and how
good of an experience it is going to provide.
Now, admittedly some people, like the character in Thorogood’s
song, drink to numb their interior pain. This is not the kind of
drinking we’re talking about and alcohol should not be used as a
medicine. If you or someone you know is experiencing this issue,
I encourage you to seek help from outside the liquor industry.
We’re looking for quality over quantity, even if it costs a bit more,
and we’re looking to give our money to a company who has earned
it by making a quality product, not bought it with marketing and
name recognition. Let’s talk about how to do that.