Food Quality Magazine
ISSUE 04 | OCTOBER 2015
John Keogh is another proponent of
supply chain transparency.
As President and Managing Principal
of Shantalla Inc., he directs a team of
advisors that specialize in supply chain management, particularly in the
key areas of traceability, recall and
anti-counterfeit measures. GFSR relies on John as a trusted advisor who
believes that transparency is the key
to combating food fraud and improving food safety.
“The food industry has many urgent
challenges including traceability,
authentication and interoperability,
and Authenticateit delivers on these
today using GS1’s industry-driven
supply chain standards,” he says.
“When you combine these with the
strengths and global reach of the
GFSR global networks of experts and
training, the food industry can be
guaranteed an effective solution that
works.”
Mr. Keogh notes that his experience
in the food industry has highlighted
the fact that the support for industry standards demonstrated by both
GFSR and Authenticateit, and other
organizations in the food business, is
a key element in the effort to deliver
safe solutions. He favours partnerships, like this one, that “leverage
existing industry momentum, rather
than pushing proprietary solutions.”
Collaboration and mutual support becomes even more vital as food fraud
gains traction as an emerging risk in
an increasingly global and complex
food supply chain. There are many
powerful reasons why companies in
the food industry should consider
getting on board with Authenticateit,
aside from the fact that a proactive
approach signals to consumers and
regulators alike that you are serious
about food safety. This App can help:
• Reduce the likelihood of damaging
and costly litigation
• Increase consumer confidence in
your brand and, in fact, protect your
brand
• Differentiate you in a crowded marketplace
• Support your commitment to risk
management and
• Support your commitment to
sustainability
Food safety is an issue that affects
everybody on the planet. Whether
you live in a rural African landholding or a modern American city, the
safety of what you’re putting in your
mouth affects the quality of your
life. GFSR was founded six years ago
with a mission to drive best practices
for food safety by supplying credible information to people working
in food-related supply chains. Food
professionals can readily access our
website to find everything – from
food regulations to industry standards that highlight issues related to
traceability, risk management or how
to implement a food safety culture.
All of our experiences have underscored the fact that