Food Marketing & Technology - India May 2019 | Page 18

News
Tetra Pak launches Connected Packaging Platform
T etra Pak has launched its connected packaging
platform, which will transform milk and juice cartons
into interactive information channels, full-scale data
carriers and digital tools. For shoppers, it will mean the ability to access vast
amounts of information such as where the product was
made, the farm that the ingredients came from and where
the package can be recycled.
Driven by the trends behind Industry 4.0, and with code
generation, digital printing and data management at its
core, the connected packaging platform will bring new
benefits to food producers, retailers and shoppers. Ivan Nesterenko, Vice President, Cross-Portfolio at Tetra
Pak said, “We are unlocking new opportunities for our
customers to get more value from packaging than ever
before. No longer is it only about product protection
and functionality, it is about connectivity. The future of
packaging is undoubtedly digital: this launch is a step
towards a truly intelligent package, and we are excited to
collaborate with our customers on this journey.”
For producers, the new packaging platform will offer
end-to-end traceability to improve the production of the
product, quality control and supply chain transparency.
It will have the ability to track and trace the history or
location of any product, making it possible to monitor for
market performance and any potential issues.
For retailers, it will offer greater supply chain visibility
and real-time insights, enabling distributors to track stock
movements, be alerted when issues occur and monitor for
delivery performance.
Tetra Pak has successfully completed pilots with its
customers to test the new connected package and
its performance in retail in Spain, Russia, China, the
Dominican Republic and India, working with beverage,
juice and milk producers. In Spain, customers increased
their sales by 16 percent through the scan and win the
campaign.