Food Marketing & Technology - India June 2019 | Page 24

Ingredient consumers read the labels on food products and 1 in 3 consumers around the globe has increased their research on ingredients over the last year. Evidently, health-related information printed clearly on packaging is essential. Customers using BENEO fibers can exclusively use the authorised EU article 13.5 health claim “Chicory inulin contributes to normal bowel function by increasing stool frequency” on their products. Since the official wording of this claim is complicated and can be difficult to understand, it can be combined with general health-related wellbeing claims under article 10.3 that include: “Chicory inulin promotes digestive health”, “Chicory root fiber supports a healthy and balanced digestive system” and “With prebiotic fiber”. In order to better convey the core message, BENEO has developed a “prebiotic” logo for Orafti® Inulin. The logo complements the EU Health Claim, so consumers can see at a glance that products bearing the logo support intestinal health. BENEO customers can use the logo on their packaging, but it may only be used in combination with the official EU Health Claim for Orafti® Inulin. In addition, manufacturers must state how much inulin is contained in one serving of the product. The effective dosage - in the case of Orafti® Inulin, 12g per day - must also be stated on the packaging. Appreciated by consumers In order to assess the practical use of the prebiotic logo, BENEO examined its attractiveness based on various food applications: More than two- thirds of those surveyed (70%) found a prebiotic logo on milk drinks to be “appealing or very appealing”. The study participants also found the logo attractive on yoghurts (65%), milk alternatives (63%), lactose-free products (61%) and children’s milk products (58%). For many applications, the use of such a consumer label is therefore a helpful tool for providing consumers with targeted information. Thomas Schmidt, Marketing Director of BENEO, comments,” BENEO research has shown that there is a growing consumer interest in ‘health from within’. We are happy to enable our customers to communicate on pack the proven health benefits of our chicory root fibers. As the only plant-based prebiotic on the market, BENEO’s functional fibers are well placed to help manufacturers create offerings that meet growing consumer demand for products that truly promote digestive wellness.” PREMADE SPOUT POUCH FILLING AND CAPPING MACHINE : Nihira Food Engineering LLP , based in Engineering hub of PUNE manufacturing of Packaging machineries for food Products, pharmaceutical and cosmetics, aim to provide localized solutions to Packaging Industries. The newly developed Premade spouted Pouch filling and capping machines having various model like 1. Linear two head spout pouch servo filling and capping machine 2. Fully Automatic Servo type premade spouted pouch filling and capping machine. Applications : Tomato ketchup, Mayonnaise, sauces, honey, chocolate, fruit Juices like Paper Boat, cooking oil, Lube oil etc. For Further details contact : NIHIRA FOOD ENGINEERING LLP Plot no 185, sector no 07, PCNTDA, BHOSARI, PUNE. 411026 Contact : 9767514222 Email : [email protected] www.nihira.in Food Marketing & Technology 24 June 2019