Food Marketing & Technology - India June 2019 | Page 16

News
Mother Dairy increases milk
prices by Rs 2 per litre
M
other Dairy, on May 24, hiked milk prices effective
from May 25. The reason for the increase in prices was
told as an increase in milk procurement rates due to higher
feed, fodder and labour costs.
With this thing in effect, each Mother Dairy milk packet will
cost Rs 1 more in Delhi-NCR, effectively making 500 ml packs
costlier by Rs 2 per litre. Whereas, the bulk-vended milk or
token milk has been exempted from the hike, and so has the
one-litre pack of cow milk.
The milk prices were also increased by Amul by Rs 2 per
litre from May 21. Mother Dairy said in a statement, “The
milk procurement prices have been continuously on the rise
for the last three-four months due to
increase in feed and fodder cost by
15-20 percent and increase in labour
cost. However, while paying higher
prices to producers by 7-8 percent,
compared to the last year, the
consumer prices were kept intact.”
The statement added that 80 percent
of sales realisation was passed on to
farmers.
As per the new price list, Mother
Dairy’s full cream milk will now
cost Rs 53 for the one-litre pack and
Rs 27 for the 500 ml pack. The one-
litre pack of toned milk will be sold
for Rs 42, while the 500 ml pack will
cost Rs 22. Full cream premium milk
will cost Rs 55 and Rs 28 for the one
litre and 500 ml packs respectively,
while the skimmed milk Dietz brand
will cost Rs 21 for the half litre pack.
Double toned milk sold under the
Live Lite brand is the only variety
where the one-litre pack will also be
Rs 2 costlier, now costing Rs 36. The
500 ml pack has Rs 19 price tag.
The price of cow milk remains
unchanged at Rs 42 for the one-litre
pack but has been increased to Rs 22
for the 500 ml pack. Bulk vended milk
will continue to be sold at Rs 40 per litre.
Food Marketing & Technology
16
June 2019