Food Marketing & Technology - India July 2019 | Page 55

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What is the key driving
forcebehind innovation for
bakery industry?
This industry has seen development
of technological expertise and also
tremendous
entrepreneurship
development. There have been
significant improvements in baking
equipment.
Though,
imported
automatic/semi-automatic equipment
continued to grow, but same Indian
bakery equipment manufacturers
are competitively providing most
innovative equipment to bakers.
These are most visible technologies
in bakeries in India. Moreover, new
technology has resulted in safe and
economic bakery products.
Throw some light on the current
trends witnessed by the bakery
industry.
The health and nutrition segment of
bakeries and patisseries products has
emerged significantly. The demand
for gluten-free, sugar-free, low sodium
and protein bakery products has
increased three folds in last five years.
What are the alternatives being
used in place of controversial
additives in the bakery? Provide
some suitable examples.
There are several innovative and
approved
ingredients
that
are
available. I feel some ingredients
become controversial due to lack of
education on the usage and product
profile. It is important that bakers
should be educated on usage and
functionality of various ingredients.
What is the impact of modern
retail outlets on the growth of
bakery goods?
The organized Retail Bakeries have
seen significant growth over last few
years. Key branded bakeries and
retail bakery chains have significantly
expanded their reach by opening
around 1,500 new Retail Bakery Stores,
offering variety bakery products from
minimum 30 products to 300 products.
The Modern Retail Outlets have also
emerged a next level of success for
bakery products. They are paly playing
role in promoting big brands and
regional brands by making available a
variety of products. Wholesome basic
ready for consumption baked products
are available at affordable prices in
these retails. Value added products
for taste and richness, and indulgence
category goods are now being offered
at various retailers. In addition, live
baking counters in many of modern
retail has also been growing, as
consumers want fresh and healthy
bakery products.
Tell us about the role of bakeries
and bakery cafés in India. Are
these well-accepted by Indian
consumers?
Indian bakery industry has been
labour intensive over last many
years. With change in aspiration and
education level, bakery industry is
striving hard for low cost labour who
are usually trained during jobs or
work. The bakery industry, specially
small and micro bakery industry
need to be educated that they should
hire certified and skilled bakers to
ensure production of quality and
safe products. At the same time it is
necessary to alleviate the problem of
a shortage of trained professionals by
training and certifying bakers/chefs.
What is the impact of rising
prices of flour (maida), the
major ingredient, and other raw
materials such as oil, fat and
eggs on the retail prices and sales
performance?
The rising prices of flour and major
ingredients will continue to be key a
issue for production of reasonable and
saleable bakery products. The most
critical is 18% GST on most consuming
bakery products in comparision of 5%
GST on halwai products. The Indian
Bakers Federation has been advocating
on behalf of all bakery fraternity with
the Governent of India.
Though sourcing of quality flour and
key ingredients is a key challenge for
bakers to produce sustainable and
healthy baked products. Bakers are
ready to pay the dividend price, but
availability of quality raw material
needs to be ensured.
Food Marketing & Technology
55
July 2019
There is an immense growth and
potential in the bakery industry.
Where do you see the industry
five years from now?
a. Baked products will play an
important role in providing
wholesome and healthy ,easily
available, economic, hygienically
packed, ready to eat foods for all
segments of population.
b. Healthy bakery products market is
expected to grow significantly over
the years.
c. Bakery
products
have
been
catching up with the popularity
trend as the lifestyle of Indians is
rapidly changing. It will continue
to grow at 12-15% over the next five
years.
d. Frozen dough and frozen bakery
products are expected to grow by
10% in the next five years.
e. The knowledge and usage of
ingredients is very low with Indian
bakers. Though, current scenario
and availabity of world standard
bakery institute, will play big role
in education of bakers.
f. Though, Sourcing of quality flour
and key ingredients will remain
challenge for bakers, as only a few
flour mills are able to produce and
supply specialty flours to bakers.
g. Bakers will need to obtain a critical
mass of proficiency that will allow
them to create new products,
improve the quality of existing
products, produce produce baked
products at lowest possible costs.
h. Bakers will need to work on
availablity of more nutritious and
others more indulgent to match
with world quality standards
i. Food Safety and Standard Authoirty
of India (FSSAI) has proposed to
limit the maximum amount of
trans fat content in vegetable oils,
vegetable fat and hydrogenated
vegetable oil to 2 per cent by weight
as part of its goal to make India
trans fat-free by 2022. It will further
lead to healthy bakery products.
Bakers will need to ensure that
bakery products are trans-fat-free.