Food Marketing & Technology - India July 2019 | Page 16

News
Fresho was launched with an aim to offer fresh
and hygienic food to all without budget constraint
C
inste Fresho is planning to expand its footprint on PAN
India scale with the help of franchising. The company
operates through the FOCO model (Franchise Owned-
Company Operated).
Fresho was launched with an aim to offer fresh and hygiene
food to all without budget constraint. It is all about fresh,
simple & hygienic food with comforting ambience.
Amit Nigam, Founder & MD, Cinste Ventures, said, “Our
brand Fresho was started with the notion of serving quality
and affordable food. We had our office in an industrial area,
where there was no proper food joint. Working class people
were eating from road-side carts, where the foods were
prepared in unhygienic condition and in cheap oil. So, that’s
how the Fresho was conceptualized, that can provide good
food in a hygienic environment at almost the same price.”
“The products in our menu range around Rs 50-60. So, that’s
how we differentiate ourselves from the competition. We
provide quality food at the price of food available at road-
side carts,” he further added.
Fresho has achieved the highest quality standards in food
and service industry without affecting menu prices with the
help of Experienced Chef, Kitchen staff an excellent vendor.
Its exclusive menu range includes Thali, Chinese, Meal,
Combos, Appetizers, Breads, Snacks and Chillers.
Ice cream Lab is targeting to launch 560
outlets in next 3 years all across the world
I
ce cream Lab is planning to expand its India footprint by
opening another 100 outlets in the next three years. The
brand has grown from one store to almost 15 stores across
the globe in 5 years and in the next six months, the number
will be around 34.
Ice cream Lab is targeting to launch 560 outlets in next 3 years
all across the world as it has already signed off outlets that
are going to open.
Vikrant Tomer, COO (International), Ice cream Lab, said,
“We took over the brand in 2014 and are based out of Dubai,
and five years from then, we are in almost nine countries
including Malaysia, UK, Portugal, India, Nigeria Iraq and
entire GCC.”
“Our expansion strategy for the international market
remains the same. Let’s say in India, we are seeking partners
to open more doors of our brand, and the working has been
happening since last year. We are working on the logistics’
part as well as on the supply chain for the last two years and
in understanding the market. Before we even try or plan to
enter, we fix the logistics since that is the backbone. If you are
not a master of logistics, you are most probably going to fail.
So, we ensure that we do our homework well. We identify
our vendors first and then we enter into the franchising,” he
further stated.