Food Marketing & Technology - India July 2019 | Page 12

Trending in Bakery and More The excellent harvest and high quality of the fruits has made the blueberry this year‘s go to ingredient. The tinge of natural tartness, lush full mouthfeel, the affinity for matching with spices, all combine to offer a sweet heat which perfectly reaches the Indian taste palette. Indeed a recent study has shown excellent flavour combinations with spices, floral, citrus and herbaceous botanicals, because blueberries can enhance and complement some tastes whilst balancing others. Like no other ingredient, the blueberry is extremely versatile and available all year round in different formats. Whether fresh or frozen, dehydrated, freeze-dried, as concentrate, juice or puree, whole, diced or powdered blueberries provide appealing colour, bursting flavour, and intriguing effects like blue swirls and patterns. They add fruit identity, texture, colour and flavour excitement; in fact a very wide range of possibilities in baking applications. In addition the blueberry synergizes well with ancient grains and gluten-free products. Buckwheat, quinoa, chia, sorghum, kamut are just some of the options to ensure a vegan and vegetarian recipe. Nuts and other seeds are also compatible with the fruit. Blueberries are also one of the hottest ingredients in the current health and wellness trend. Their antioxidant benefits have been well documented and can protect the body against free radicals and some chronic diseases, as well as helping in slowing the health challenges in the ageing process. Animal studies have shown improvements in memory, coordination and balance, as well as neuron regeneration. Consumers have always regarded blueberries as a healthful and value-added ingredient. Now there is plenty of research to support this view. They are excellent for all ages from infants to silver-agers, low in sodium and carbohydrates, high in vitamins, minerals and folate – and have a clean label. We are delighted to bring you the July edition of Food Marketing & Technology – India Magazine. Many thanks for your valuable interest if you are joining us again; and if this is your first time picking up an edition, welcome on board and get ready for a mindful and food-filled journey! Food Ingredients are an essential part of the food processing industry; they provide convenience and allow food makers to produce a wide variety of foods that are nutritious, uniform, appetizing, safe and tasty. However, people also want innovation along with all those qualities and tend to get bored easily, and that’s when food processing really comes into play. Sometimes, we don’t even know what goes into the bag of chips or the packet of biscuits that has almost become a staple in our lives. In this edition of Food Marketing and Technology we are going to talk about many such food processing solutions, that are well beyond a bag of chips or a biscuit packet. In Ingredients, you can find out about the role of gums & hydrocolloids in bakery. You can also read about smart skins for Sausages. In Processing you can learn about gluten free baking and smart solutions for bulk and powder solids applications at POWTECH. In Packaging, read about Bionanocomposites and their application in Food Packaging and also about how visual appeal is shaping the food packaging. We thank and appreciate our writers for their immense support and in-depth knowledge. We recognise the importance of good reading but also aim to give our readers a valuable and thoughtful experience. The trend to ‘real ingredients‘ is one shared by millennials and boomers alike. The choice for ingredients which off variety, health and an added value is easy. We hope you find the information in the July edition relevant and interesting. The magazine not just reaffirms what we already know, but it tries to open the doors to ideas we must confront. Enjoy! Happy Reading! Benno Keller keller@ harnisch.com Linda Brady Hawke Ian D. Healey [email protected] [email protected] Food Marketing & Technology 12 July 2019