Food MArketing & Technology In India Food Marketing & Technology In India Vol 10 | Page 54

Interview
ALL HEART
In a one on one chat with
Aniket Karia, the founder of
AllHeart snacks, over a cup
of coffee and an All Heart
package of Dark Chocolate
seeded crackers, Nedabia
Ahilya Batra, the editor
of Food Marketing and
Technology magazine talks
about the conception and
journey of All Heart snacks.
Aniket Karia : Owner All Heart
Please share a little introduction
about yourself and your company
in 100-150 words
After quitting my corporate job, I joined
Orion Entertainment, a well-known
hospitality consultancy and worked on
restaurants like 145 and The St Regis
Hotel to name a couple. Heading the
marketing and events department,
I gained enough experience in the
F&B space and founded ‘all heart’, a
health food brand aimed at providing
absolutely anyone with innovative,
healthy snacks at an affordable price.
The idea to start a healthy snack brand
was sown way back when I worked
at iBall and all that was available to
eat between meals with the canteen
food like vada – pav and chips. All the
other healthy food available was either
too tasteless or expensive to eat on an
everyday basis. I realized there was a
huge gap in the market for affordable
healthy but full of flavor food/snacks.
That’s when all heart was born.
How did you conceptualize and
how in a world of fattening and
fried foods did you come up with
the idea of healthy snacking?
After completing my graduation,
my family always wanted me to get
a secure job that paid decently well.
I was never inclined towards sales
but I worked at iBall for 3 years and
gained enough experience in the
corporate field. But ever since I could
remember, I always wanted to set
up my own cafe but it never worked
out logistically. When I worked at
iBall, the only options available in the
canteen were unhealthy, fried snacks.
Healthy food out there was either not
tasty enough or was too expensive and
that made me realise there was a huge
gap in the healthy food market and
afternoon healthy snacking options
were so limited. That’s when the idea
of creating something in the healthy
snack space came up and All Heart
was born.
Food Marketing & Technology
54
August 2019
Tell us about your journey and
how All Heart started.
Due to long hours at work and super
unhealthy eating habits because of the
lack of affordable healthy food options,
I used to fall sick very often. It was
then when I was advised to consume
nuts and seeds as a part of my daily
diet. A colleague’s mother used to
send us these healthy seed biscuits
as an afternoon snack. These seeded
biscuits tasted so good. I tried making
these at home with some tweaks and
the results were great.
What were all the challenges that
you faced especially because of
entering an already established
market with big players.
The health food space has been
growing very quickly but there’s also
a lot of awareness and demand for
healthy food products. We wanted to
make a product that was genuinely
healthy and tasted great. Currently