Food MArketing & Technology In India Food Marketing & Technology In India Vol 10 | Page 39

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this trend has opened up an attractive
additional business for butchers. The
instant meals are packaged in ALLFO
cook-in bags allowing both extremely
high and extremely low temperatures,
which is important because pre-cooked
dishes are frequently frozen after the
cooking process. ALLFO cook-in bags
tolerate temperatures from -40°C to
+121°C without delamination or loss
of tightness. They also facilitate the
preparation of food in communal
catering. The fact that all that remains
to be done is to heat and serve the food,
proves its value at peak times while
facilitating planning and strategic
purchasing. Regardless of whether the
dishes have been frozen or chilled –
exactly the quantities that are expected
to be consumed can be calculated and
prepared.
Sustainability in packaging
The important issue of sustainability
is a relatively new trend affecting
also butchers and manufacturers of
meat products. They are frequently
confronted with the topic by
sensitized customers and their
concerns with regard to packaging.
ALLFO’s innovative strength in bag
production and development therefore
highly motivates the staff to work
on packaging solutions made from
renewable raw materials and, together
with ALLVAC, is pushing research
into this innovation forward. The first
result is a film in which renewable
raw materials have been processed.
“We are inspired by the fact that every
year around 1.3 billion tons of food go
to waste and need to be disposed of –
an oppressively large number”, Hans
Bresele points out. This makes it all the
more important to develop innovative
packaging to help to conserve food
while saving resources at the same
time.
High quality standards
at ALLFO
Additional
important
issues,
especially when fresh meat and
sausage-products are to be packaged,
are hygiene during processing and the
quality of the packaging. The latter in
particular must be measurable as it
has become an important purchasing
criterion. “Crafts businesses in
particular, such as butchers, must
increasingly distinguish themselves
from their competitors through quality
criteria, which can serve as unique
selling points”, knows the managing
director of ALLFO about his target
group. ALLFO itself therefore refers
to important certificates such as
the BRC/ IoP, a global standard for
food packaging, or the ISO 50001
certification, proof of energy efficiency
under the banner of sustainability.
Conclusion
In their entity, vacuum bags make an
important contribution to the economic
but also ecologically convincing
business success of meat processing
companies. They secure sensitive
foodstuffs during transport, extend
their shelf lives, facilitate purchasing
and handling for the consumer
and make an active contribution to
sustainability. After taking a look
behind the scenes at ALLFO, one
thing is clear: innovative packaging
solutions are not merely a vision but
daily practice.