Food MArketing & Technology In India Food Marketing & Technology In India Vol 10 | Page 16

News
FSSAI to launch milk scheme to strengthen their internal units
T he country’s apex food regulator (FSSAI) has now
introduced a new scheme for sampling, testing and
inspection of milk. They stated that their mission is to
strengthen internal controls at dairy processing units. FSSAI has taken several initiatives, and one of the initiative
is the proposed launch of the scheme for sampling, testing
and inspection of milk for self-monitoring at licenced dairy
processing establishments.
The National Milk Quality Survey, was done in India by
FSSAI in 602 cities, collected 6,432 samples. It revealed that
milk in India is safe to consume. But, a few samples were
positive for adulterants and contamination. Meanwhile, the scheme elaborates certain quality and safety
tests, which have to be conducted by dairy establishments
at a scheduled frequency to help the establishments in
identifying the cause of any non-compliance and taking
preventive and corrective action.
FSSAI stated that the samples were tested for four quality
parameters, 12 adulterants and four contaminants, 93
antibiotics residues, 18 pesticide residues, Aflatoxin M1 and
Ammonium Sulphate. The survey found that while 90 per
cent of the samples were safe, less than 10 per cent of them
were non-compliant.
Danone India taking
part in Protein Week
for health drive
The regulator added that to ensure the supply of safe and
quality milk to consumers and address the non-compliances
observed in processed milk during the survey.
T
hroughout The Protein Week of 2019 (an
yearly affair celebrated between July 24
and 30), Danone India, Arogya World India
Trust and InBody aim to make aware a lakh
of working Indians through work shops on
nutrition and health by industry knowledge
holders and free muscle-health assessment
at various work places in India.
They are now on a new mission to raise
awareness around muscle-health by
positively raising awreness and practices
around consumption of protein rich diets
and an active lifestyle.
The objective of the Protein Week initiative
is to create mass awareness around the role
of protein for healthy muscles, as protein
deficiency continues to remain a major
challenge in India. As per a study by IMRB in
2017, over 70 per cent of Indians are protein
deficient, and 93 per cent of Indians are
unaware of their ideal protein requirement.
A study by InBody & IPSOS in 2018 stated
that over 70 per cent of working Indians had
poor muscle health. Hence, there was an
urgent need to raise awareness around the
role of protein for healthy muscles among
the working population.
Healthy muscles also play an important role
in the prevention of diseases and as per a
2008 report by ASSOCHAM (the Associated
Chambers of Commerce and Industry), the
formal sector of India can save up to $20
billion every year through a one per cent
reduction in absenteeism due to ill health.
Food Marketing & Technology
16
August 2019