Food MArketing & Technology In India Food Marketing & Technology In India Vol 10 | Page 12

Dear Reader, I hope you are enjoying the rains and the monsoon month of August. There’s nothing better on a rainy day but to have a steaming cup of everyone’s favourite chai, which is also gaining global recognition by the way and is known as “chai latte” abroad. We also hope you have a copy of Food Marketing & Technology magazine in you’re your hands whilst reading about new and upcoming innovation is the new trend in the global Food and Beverage Industry! All around us we see the demand for healthy food and nutrition, and following closely now is the supply as the market has progressed in understanding the customer’s needs. These very increasing demands have pushed the food and beverage manufacturers towards new innovations and have many brands contemplating on how to go about launching new and healthy products. As the consumer nowadays is more aware of the products and ingredients they are consuming, it is time for businesses to focus on providing food not only in an appealing way, but also in a healthy way. In this edition, we have picked up a few such topics where we talk about this particular emerging trend of healthy food in the market today, we have the Director of the Bonn Group of Industries talking about Health Breads and we have Mr Singh, founder of WEBNUTRISPOT.COM talking to us about the importance of Microencapsulation of salts. In our interviews we have had the pleasure of talking to Neerja Hajela, the Head of Science at Yakult talking to us about the importance of Probiotics. And also we have chatted with the owner and founder of All Heart which is a new take on packaged healthy snacks. These articles talk to us about the healthful demands of the food and beverage industry and how the new businesses are gearing up to meet those demands! We hope you find the information in the August edition interesting. Happy Reading! Linda Brady Hawke [email protected]