Food MArketing & Technology In India CC for web-Low Res | Page 59

O
ut of the Apparel category, which
item is your personal favourite?
I love everything that I create. Designing for
pets is my passion. I do it with a lot of love
for the pets, as I believe that they deserve
the best.
W
hat do you feel most happy about
when you see your own pets
wearing your designs?
I like to see them in festive and occasion
wear like Christmas clothes.
D
o you regularly upgrade your
products? How oft en do you do
that? How creative can you be with your
range?
Yes. We keep upgrading our range on a
regular basis. It totally depends on the kind
of requests that I receive and on my creative
juices. If I get an unusual idea, I try to
implement it as soon as I get time.
D
o you refurbish your old items with
some atypical elements? Can you
tell us about one such piece?
I don’t sell the old stuff with a couple of
stars and sequins here and there. Having
said that, I do add new elements to the
clothes and accessories from time to time.
For instance, I have rain capes for pets.
Now I am thinking of revamping them and
designing them like a full water-proof body
suit.
W
here do you see yourself in the
coming years, in this growing
market?
I see my products in every house in the
coming years. It is indeed a humongous
market with a great scope for expansion.
Even in the initial years, I have been able to
achieve so much because of the growth of
the domestic and international pet apparel
market. I am sure it will upsurge further to
a greater level in the near future.
D
o you have any social agenda on
which you work? Any charity
services for stray animals, especially in
the rainy and winter seasons?
Yes, we do have an agenda in place. Our
tag line is: ‘Even pets have a Passion for
Fashion’. Pets love being taken care of
and they reciprocate your behaviour with
selfl ess and unconditional love.
As all my family members are animal
lovers, we have been doing a lot for the
stray animals in our area. However, I
fi rmly believe that it is not charity if you
are fl aunting and boasting about it. We
contribute to the shelter homes and take
special care of stray animals in the winter
and rainy seasons.
August 2019 • Vol. XII • Issue 8 • Noida
59
| Creature Companion