Food MArketing & Technology In India CC for web-HIgh Res | Page 4

Edited, Printed, Published & Owned by Linda Brady Hawke Published from L.B. Associates (Pvt) Ltd B-4/148C, Safdarjung Enclave New Delhi - 110029 Website: www.lbassociates.com Email: [email protected] [email protected] Websites: www.creature-companions.in www.lbassociates.com Printed at JJ Imprints Pvt. Ltd. A-24, Sector-68, Noida 201301 GB Nagar UP, India Contributors Manisha Sharma Saquib Pathan Sundar Rajan Rajiv Sharma Dr. Anton C. Desk Editor Priyanka Tanwar Director Marketing & Content Binoy Sahee [email protected] Yash Malhotra [email protected] Mobile: [phone] [email protected] Design Atul Puri Publisher’s Note Welcome to the August issue - A Collector’s item with highlights of our bigger and better 11th edition of the India International Pet Trade Fair (IIPTF). The IIPTF - our signature event is South Asia’s largest forum for the global pet industry. This year IIPTF introduces the Indian Pet Industry Dialogue (IPID) wherein industry leaders, pet entrepreneurs and business owners will come together to deliberate on the state of the pet industry in India, its future growth path from a national and international perspective. The Indian Pet Industry Awards will recognise pet businesses, entrepreneurs and NGOs who have excelled in the domestic pet industry. This year’s exhibition, besides the usual stalls having Indian and international brands displaying an A to Z range of pet products and services; will have concurrent events – 3rd Aquagic - a forum for ornamental fish hobbyists and a platform for aquarium companies to display their products; a Feline Convention by Feline Club of India; a dog grooming workshop and an interaction with international all breeds judges. Don’t miss our Fair Catalogue between pages 60 and 73. Now for an overview of the pet industry in India. The Indian Pet market has witnessed a meteoric rise in the past few years with the growing numbers of pet parents in Indian metros, the changing perception of people towards pet keeping and the abundance of information available. Start-ups and new business ventures are mushrooming to cater to the growing demands of this niche segment. Thus the pet industry is now one of the fastest expanding and most lucrative trades in India. Trends in the pet care industry are mirroring the ones in human section as people want the best for their furry companions. With the rise in veganism and vegetarianism, pet food is also going through a steady shift from packaged food to fresh dietary products. Causing much shake up and innovation within the industry is the direct to consumer on line business trends wherein brick and mortar stores are being forced to jump on the e-commerce band wagon as well. The trend of cats as pets in India is showing positive signs of a paradigm shift with a growing tribe of urban Indians falling in love with felines. The interview section highlights myriad facets of f the domestic pet care market – s, new acquisitions and extravagant established brands, innovative product launches, pet couture. The domestic pet market has come a long way from its initial years uggling to find a foothold in the where established international brands were struggling Indian scenario. etailed account of the current We have also put together an informative and detailed is is accompanied by a short state of the ornamental fish industry in India. This essay on the Cichlid fish species. Anil kumar DISCLAIMER: The views and opinions expressed in Creature Companion are solely those of the authors and do not necessarily reflect those of the editors or publisher. Although all efforts have be en made to ensure the complete accuracy of text, neither the editors nor publisher can accept responsibility for ense potential of the Indian There are in-depth facts and figures on the immense portunities waiting to be pet industry, and an abundance of business opportunities air Special edition with tapped. We hope you enjoy reading this IIPTF Fair rviews we have put all the in depth and informative articles and interviews together for you. Happy reading! consequences arising from errors or omissions or any opinions or advice given. also find us on www.facebook.com/Creature.Companion Linda Brady Hawke IIPTF & Creature Companion www.facebook.com/IIPTF