Food MArketing & Technology In India CC for web-HIgh Res | Page 22

Pet Food Market
An initiative of Wasiff Khan, Mumbai
based Pet Tiffin is a pioneer in the field of
hygienically prepared, homemade pet food
should our pets?” Th eir multi-
recipe subscription model is
based on this philosophy.
Oscar Daisy
A pet product company based
in Chennai. Th ey have various
products such as the Doggy
Bag which provides customised
meal plans, based on breed
specifi c information, thus
ensuring precise nutrition;
Health First which based on
the fact that dogs love human
food more than their pet food.
Th ey prepare fresh meals for
your pets with the freshest
of herbs and recipes with
ingredients like yellow squash,
eggs, rice, pomegranates, peas,
chicken liver, sweet potatoes
Photo: Fresh for Paws
and coconut oil. Th e food is
prepared fresh every morning
aft er which it is delivered to
your house.
Pet Tiffi n
An initiative of Wasiff Khan,
Mumbai - based Pet Tiffi n
is a pioneer in the fi eld
of
hygienically
prepared,
homemade pet food. Th e dabba
service off ers more than 20
vegetarian and non-vegetarian
options for pet parents to
choose from. Th e venture is
gaining popularity among
celebrities and pet parents
across the city.
He remarks, “Th ere are a lot
of options when it comes to
packaged dog food in super
markets and pet stores. But
we came up with the idea of
providing dog owners with that
cooked dog meal that is not
only delivered to them daily,
but is also fresh and made with
natural ingredients. Much like
their own meals.”
Woofyums
Jotvinder Singh’s brainchild
Woofyums is a professional
catering service in Delhi that
home delivers freshly prepared,
nutritional meals to ensure
a wholesome, balanced diet
for dogs. It also off ers regular
customers 3 complimentary vet
visits for routine examination.
Th eir meals are customised
according to the age, weight,
breed, activity level and specifi c
health requirements of the pet.
Singh shares, “Factors like
time limitation and increased
number of nuclear families
make it diffi cult for pet owners
to serve them healthy and fresh
diet every time. Additionally,
owners’ lack of knowledge
about cooking of pet food
sometimes leads to critical
health issues among pets. I have
started WoofYums as a solution
for all these problems.”
Natural foods for healthy pets:
With pet owners becoming
more conscious about the
quality of food consumed by
their fur buddies, many of
them are now shift ing towards
an entirely new trend that
focuses on devising nutritious
food plans using natural
ingredients for their four-
legged companions rather than
simply resorting to kibble and
packaged food products. Th e
trend is rapidly catching on and
is set to change the face of the
Indian pet food industry at the
same time giving pet owners,
veterinary nutritionists and
food organisations a chance
to come together to provide
holistic meals to our pets.
It has all started well. We need
to wait and watch how this
trend and companies involved
do commercially as commercial
viability is going to determine
the success of these ventures in
the Indian pet food industry.
* Editor