Food MArketing & Technology In India CC for web-HIgh Res | Page 18

Pet Food Market
DawgieBowl provides healthy,
wholesome meals for dogs and cats,
which are balanced to meet your pet’s
daily nutritional requirements
Photo: DawgieBowl
for dogs with recipes.
Th ere are numerous companies
which have taken initiatives to
establish the trend selling fresh,
organic and unpacked food for
pets.
Photo: Furrmeal
If your pet is allergic to any
food items or ingredients,
then switching to natural and
organic food will be the best
option, because it provides your
pet with the best chances of
digesting it well and combating
various problems which they
might have suff ered due to
either lack of proper nutrition
or continuous use of ingredients
they are allergic to.
Another question most pet
owners are concerned about is
whether the added preservatives
in packaged food are harmful.
Research indicates that if used
for prolonged periods of time,
they can increase the risk
of toxicity in any dog food.
For example, one artifi cial
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Photo: DawgieBowl
preservative to watch out for
on a label is ethoxyquin. Th at’s
because ethoxyquin is not only
used for preserving, but also
as a pesticide and hardening
agent for synthetic rubber.
Ethoxyquin has been under
investigation by the FDA(Food
and Drug Administration)
for possibly causing certain
liver and blood problems. Th is
preservative is not permitted
for use in Australian dog
foods nor is approved within
the European Union. So, the
cautious pet owners now have
another reason for choosing
natural food. Th is supports
your pet’s immune system and
helps in building resistance to
allergies. Organic and natural
food may seem to be more
Creature Companion | August 2019 • Vol. XII • Issue 8 • Noida
expensive at fi rst, but it actually
costs less in the long run. While
organic brands do cost more
per kilogram, they contain
higher levels of nutrition as
compared to inorganic and
artifi cial food. Observing this
change of pattern in the food
supply chain of humans, small
pet food companies started
producing vegetarian or fresh
food. Th e Animal Welfare
Board of India had made a
strong case in support of natural
food for our domesticated furry
friends, dedicating a whole
page on their website to it,
which includes tips on how to
keep your dog on a vegetarian,
natural diet, converting your
dog into one and also mentions
healthy vegetarian alternatives
DawgieBowl
Th is venture provides healthy,
wholesome meals for dogs and
cats, which are balanced to
meet your pet’s daily nutritional
requirements. Every meal is
made from real ingredients
- fresh meats, fresh veggies,
herbs, oils and charged with
superfoods such as chia seeds,
fl ax seed, pepita, sunfl ower, and
hemp seed. It was started in
2016, in Delhi, with a handful
of pet owners; now it has over
150 customers.
Abhishek Aggarwal, founder
of DawgieBowl refl ects, “When
I decided to adopt a pet, the
biggest question that presented
itself before me was related to
his food and nutrition. Being
a lover for all things fresh &
natural, I hated the idea of
feeding processed kibble to my
dog. Th at's how DawgieBowl
was born.”
Doggie Dabbas
Rashee Kuchroo’s Doggie
Dabbas was conceptualised