Food MArketing & Technology In India CC for web-HIgh Res | Página 10

Market Trend
ADVANTAGES OF DTC -
THE DIRECT TO
CONSUMER TREND
By Mainsh Sharma*
E
-tailing has seen a
signifi cant rise in India
in the past few years.
Consumers nowadays shop
online and through e-market
websites in addition to brick and
mortar stores. E-markets have
grown and developed to such
an extent that multinational
giants like Walmart (through
its acquisition of Flipkart) and
Amazon have invested heavily
in the Indian market.
Th e size of the Indian pet
care market is estimated to be
around $400 million. In certain
urban markets, the overall
contribution of online sales is as
high as 50 percent of the overall
pet sales. Some of the most
prominent e-commerce stores
that have cropped up in India in
recent years that have taken the
domestic market by storm are:
Dogspot.in : Founded by Rana
Atheya, this e-commerce portal
is a one stop shop for all your
pet needs. It not only off ers
all kinds of pet merchandise
but also provides a wealth of
information on topics such
as grooming services, dog
breeding, veterinarians, dog
trainers, and kennel clubs etc,.
In addition to this, the pan
India dog-centric store has
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Creature Companion | August 2019 • Vol. XII • Issue 8 • Noida