Food Island March 2014 | Page 13

Dairy exports from Ireland to China last year accounted for ¤280 million, says Bord Bia Knowing your niche Jelly Bean Factory Knowingyournicheandservicingit wellhasbeenthekeytoexport successfortheJellyBeanFactory,a businessestablishedin1998by fatherandsonteamPeterand RichardCullen. TheJellyBeanFactoryisnow Europe’sleadingproducerof gourmetjellybeans,producing around12millionjellybeansdailyin 36differentflavours,rangingfrom passionfruittopiñacoladaandfrom liquoricetocinnamon,invarious innovativepacks. Allthejellybeans aregelatin,gluten,GMOand nut-free,KoshercertifiedandHalal compliant. Withaturnoverof¤12million,the companyexportsmorethan98per centofitsproductionto55export marketsaroundtheglobe.TheJelly BeanFactoryisthefastest-growing brandofgourmetjellybeansin leadingconfectionerymarketssuch astheUK.Itsmaj ܙ^ܝX\