It also demonstrates how plastic waste can be collected, processed and used to create another product, supporting a more circular approach to packaging.”
Made from 100 % recycled PET, the Clarity cups also exceed the 30 % recycled-content threshold for the UK Plastic Packaging Tax. This could help qualifying manufacturers and importers avoid the tax charged on packaging containing less than 30 % recycled plastic, while supporting their wider response to pEPR and demand for more recyclable packaging.
Mike Bristow, group sales and marketing director at Go-Pak Group, said:“ The on-cup message,‘ Nothing New to See Here’, communicates the product’ s recycled credentials in a simple way. It allows foodservice brands to make their packaging choices more visible to customers while encouraging responsible disposal after use.
“ As expectations around packaging continue to change, businesses need products that balance sustainability, practicality and presentation. Clarity has been designed to deliver across all three areas.”
Once properly disposed of, rPET cups can be collected, sorted and processed into material for new products where the appropriate recycling infrastructure is available. This helps keep existing materials in use for longer and reduces demand for virgin plastic.
The Clarity range is available to foodservice businesses and packaging distributors through Go-Pak Group. For more information visit www. go-pakgroup. com / brands / go-rpet
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