Recycled multipack handles support flexibility and sustainability goals freedom to trial seasonal packs, retailer exclusives and limitededition combinations without committing to large volumes of pre-printed secondary packaging.
Durable, reusable multipack solutions
Alongside the sustainability argument, durability remains a practical consideration. Secure handle-based grouping can help reduce the risk of product loss from packaging failure during handling and distribution, while maintaining a simple format that is easy for consumers to carry and easy for operators to apply at scale.
Ian Wright, MD at Prism eLogistics highlights how evidence-led secondary packaging choices can help drinks brands reduce material use, improve line flexibility and respond more quickly to demand for retail-ready mixed can formats.
Beverage brands today are taking a fresh look at secondary packaging, and recycled plastic multipack handles are helping to cut packaging volume while giving producers and co-packers greater flexibility on the packing line.
Sustainable multipacks for beverages
As pressure grows on drinks manufacturers to reduce environmental impact, packaging choices must now be judged on evidence and application rather than material perception alone. Life cycle analysis shows that 100 % recycled rHDPE multipack handles can deliver a lower carbon impact than some paperboard alternatives, while also reducing overall packaging weight and volume.
8 FDPP- www. fdpp. co. uk
That matters for brands under pressure to balance sustainability goals with operational efficiency. Lightweight and fully recyclable, multipack handles offer a practical route to reducing material use in transit and on shelf, particularly where brands want to avoid the additional board and print associated with carton-based formats.
Ideal for mixed format packs
The format is also well suited to the growth of mixed-flavour and promotional packs. As variety packs become more popular across categories such as functional drinks, soft drinks and alcoholic beverages, handles allow different can combinations to be grouped without the need for multiple carton designs, extra packaging inventory or long lead times for new printed formats.
For contract packers and fulfilment specialists such as Prism eLogistics, that translates into greater agility, faster changeovers and less packaging complexity. It also gives beverage brands more
Recycled content & recyclable
While there is an understandable focus on reducing unnecessary plastic, recycled plastic should be assessed on how it performs in real applications. In the right format, rHDPE multipack handles offer a lower-weight, recyclable solution that are durable and effective for consumers, and provide flexibility for brands and co-packers.
For today’ s drinks producers, the combination of efficiency, flexibility and sustainability is becoming increasingly important and that’ s where recycled rHDPE multipack handles are meeting the need for retail-ready multipacks.
www. prismelogistics. co. uk