In addition, where other typical prebiotics require a higher dose to be clinically effective, which can also potentially lead to gut discomfort, Bimuno GOS’ especially low dose makes it easier to integrate without significantly impacting protein levels. This is critical for meeting consumer needs for maintaining high protein intake, while also ensuring the consumer doesn’ t experience tolerability issues.
Borrowing from the prebiotic soda playbook
The big prebiotic soda brands are not just selling beverages with added prebiotic fibre either, they
are reframing the category. These brands positioned gut health as a daily wellness ritual- and made it taste great, look clean, and feel modern. Protein drinks can do the same.
We see a major opportunity for RTD protein brands to position themselves as not only supporting recovery and performance but also working with the body’ s internal systems to improve consistency, energy, and resilience, powered by gut health. With the rise of clear protein waters and sparkling protein drinks, there’ s space to build a bridge between the hydration + performance world, and the microbiome conversation.
Time for the next evolution
For formulators and brand owners, particularly those in the sports nutrition sector, now is the moment to rethink what success in the RTD protein space could look like. With global growth on the agenda and health-focused consumers becoming more discerning by the day, the path forward is differentiation through evidence. Adding a targeted and low dose prebiotic like Bimuno GOS gives brands the scientific foundation to support broader health claims, meet real-world needs, and resonate powerfully in a crowded marketplace.
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14 FDPP- www. fdpp. co. uk