Food & Drink Processing & Packaging Issue 58 2025 | Page 98

Wrightfield is proud to announce a new strategic partnership with Liftvrac

From left to right, Karen Michel( Marketing Manager, Liftvrac), Quentin Guglielmini( Managing Director, Liftvrac), Yoann Dauphin( Sales Director, Liftvrac), Jason Taylor( Sales Manager, Wrightfield) Mark Rose( Sales Director, Wrightfield) Yann Vilaine( Installation & Customer Service Manager, Liftvrac)
Wrightfield’ s Sales Director, Mark Rose takes a closer look at the Liftvrac belt system
98 FDPP- www. fdpp. co. uk
Wrightfield is proud to announce a new strategic partnership with Liftvrac, a globally recognised manufacturer of innovative and unique conveyor solutions based in France. With an established network of resellers worldwide, Liftvrac’ s technology is trusted across international markets. This exclusive agreement enables Wrightfield to bring Liftvrac’ s cutting-edge conveying systems to the UK and Ireland, further enhancing its high-performance food processing solutions portfolio.
A Strategic Partnership in a Growing Market
Consumer preferences continue to shape the food industry. In 2023, UK retail sales of dairy products grew by 7 % to € 2.61 billion, with a notable 12 % increase in fermented dairy products. Demand for healthier foods, including fresh fruit and vegetables, has also risen, as has the emergence of vegan, flexitarian, and vegetarian diets. These shifts require high-performance and reliable technologies to meet evolving production needs.
Wrightfield is committed to delivering state-of-the-art solutions that meet these market demands, making Liftvrac’ s conveyor systems an ideal addition to its product range.
Visit to Liftvrac
On February 3rd, 2025, key Wrightfield team members—