Trouw Nutrition and Waste Mission- Driving Sustainable Waste Management Solutions in Agriculture
From Waste to Resource:
Trouw Nutrition and Waste Mission- Driving Sustainable Waste Management Solutions in Agriculture
The UK Agricultural sector
The UK’ s agricultural sector is under increasing pressure to improve waste management practices. Rising landfill taxes, with the standard rate set to increase to £ 126.15 per tonne from April 1, 2025, stricter environmental policies, and corporate sustainability goals are compelling businesses to rethink outdated waste practices. However, progress isn’ t always easy. Many agricultural and manufacturing companies still face significant challenges, including excessive general waste, inefficient site traffic due to multiple waste containers, and a heavy reliance on landfill. These inefficiencies not only drive up costs but also hinder sustainability efforts.
Introduction to Trouw Nutrition
Trouw Nutrition is a global leader in animal nutrition, providing highquality feed products, services, and solutions for livestock, aquaculture, and pets. With a strong focus on innovation, Trouw Nutrition works closely with farmers and partners to drive progress in sustainable food production worldwide.
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Operating in over 90 countries, the company is committed to creating innovative solutions across the feed-to-food value chain. Its product portfolio includes premixes, feed additives, health products, consulting services, and digital solutions that enhance animal health, productivity, and sustainability.
Sustainability is highly prized to their operation, yet the team found themselves grappling with the common issues in regards to their waste management. With multiple roll-on roll-off containers creating site congestion and a waste system misaligned with their sustainability targets, and there was an opportunity to create a smarter, more efficient approach.
Trouw Nutrition’ s experience reflects a wider challenge across the sector: how can businesses transition to more sustainable waste management without disrupting operations or increasing costs?
Why Sustainable Waste Management Was Important
As part of Trouw’ s quest to be a leading example of sustainable practices, they sought a waste partner who prioritised sustainability as much as they did. After a thorough procurement process, Waste Mission was selected to work with them to develop a high standard of sustainable waste management practices across their sites in the UK.
Trouw Nutrition Regional Operations Manager, Alex Phillips, says,“ Sustainability is central to our mission. Our goal is to improve the health, productivity, and sustainability of animals in the agricultural food supply chain, helping farmers and producers enhance the quality and efficiency of food production while minimising environmental impact.
Partnering with Waste Mission was a natural fit as we work toward building a greener, more sustainable future for our industry and the planet.”
The Challenge
The team behind Trouw Nutrition had a strong desire to align its waste