result , the association of bulk equals cheap will diminish and the positive messages will lead the narrative .
This year , we have started bottling popular Australian wine brand Hidden Sea ’ s Sauvignon Blanc here in the UK . The move to a bottling in market model will result in a 42 percent reduction in global transportation requirements for the white wine , and will prevent around 70 tonnes of glass being shipped from Australia to the UK . Hidden Sea is known for being a trailblazer in sustainability and is constantly looking at ways to become more efficient , cut carbon emissions , use less fuel and reduce haulage .
Thinking out of the box
The conditions for the still-emerging bag in box format are ripe for success , with wine producers , brand owners and retailers investing in quality of liquid , innovative packaging and campaigns that educate the shopper on the format ’ s virtues . However , there is still some way to go and we ’ ll see the industry invest more in communicating the quality and longer shelf life of bag in box wines , their value to cash conscious shoppers and how they meet the needs of those moderating alcohol consumption . The industry , brands , press and influencers are waxing lyrical about bag in box wines , and slowly but surely the format is shaking off its reputation as a ‘ cheap ’ alternative .
Data shows that consumers are switching on to wines in this format , so we must embrace what they offer ; recyclability , affordability , and longer lasting wine . New consumers to the bag-in-box category realise the benefits in terms of convenience , freshness , quality and some environmental benefits to glass , such as lower CO2 emissions .
We expanded our Campaneo range with the addition of new , convenient 2.25L Bag in Box ( BiB ) format recently , which extends our offering into new parts of the market . In anticipation of demand , we upgraded our overall filling capacity to 180 million litres on production lines , spanning various sizes from 187ml up to 3L , formats such as bottles , cans and boxed wines , and liquids ranging from no and low , spirits , and red , white , rosé and sparkling wines .
About Kingsland Drinks
The full-service drinks company creates , imports , packs and distributes several wine and spirits brands and no and low alcohol products for global and UK premium brands . With world class facilities on site at its HQ in Irlam , Greater Manchester , it offers a complete category solution to the UK drinks industry , offering end-to-end solutions for companies covering the full production process .
Services include liquid development across several categories including ; mixed alcoholic drinks , RTD spirit mixers , flavoured spirits , wines and low alcohol and nonalcoholic spirit alternatives , plus sourcing , buying , branding and design , production , distribution and warehousing , filling , blending bottling and canning , carbonation , as well as flavour development with our onsite flavour lab and NPD team . It can also offer design and artwork services , as well as world class technical expertise in liquid handling , treatment and recovery .
For further details , contact info @ kingsland-drinks . com or visit the website : www . kingsland-drinks . com
54 FDPP - www . fdpp . co . uk