Food and Drink Manufacturing Daily
Spokesperson : Jo Taylorson , Head of Marketing and Product Management , Kingsland Drinks
Go low
The standard of low and no alcohol drinks is getting better all the time , and it has become part of many consumers ’ repertoires , whether they abstain from alcohol completely , or are choosing to moderate for health or other reasons . The choice , availability , and standard of no and low is now excellent , and whether in on or off trade , almost all venues have multiple quality offerings . The rise in duty has ensured it ’ s in everyone ’ s best interests to bed in low and no alcohol brands for the long term . It ’ s good news for the industry , who have responded with a wave of innovation that excites consumers . Importantly , this segment is getting better all the time . In the last 12 months we ’ ve seen wine and spirits producers up their game and elevate the taste the credentials of the liquid .
This sector is set to soar , as lower and no abv wines and spirits earn their place on fixtures and consumers respond by integrating into their shop . However , quality will be key and it is important style , substance and price work hard together to nurture growth in this segment and ensure it reaches its potential .
We have been aware of the moderation and abstention trend
52 FDPP - www . fdpp . co . uk