Trend paper “ Brands on shelf : how to win in 2025 ” provides guidance for food and beverage brands
The Peter Schmidt Group presents trends and best practices for food & beverage brands in their PDF “ Brands on shelf : how to win in 2025 .”
To succeed in the supermarket , food and beverage brands must follow three simple principles : they need to be distinct , clear , and concise . However , when a brand becomes successful , it is quickly copied , diminishing the advantage of uniqueness . The consequence : “ Brands are under pressure to constantly reinvent themselves while staying true to their character ,” says Inga Wolter , Executive Creative Director at the branding and design agency Peter Schmidt Group . Added to this are the challenges of the overall economic situation and growing consumer uncertainty .
The trend paper “ Brands on shelf : how to win in 2025 ” offers marketeers and brand managers inspiring insights . It focuses on eight trends that brands can leverage in 2025 . As Inga Wolter explains : “ When cards are reshuffled , every brand has the chance to be among the winners – if it understands and takes advantage of the changed rules of the game .”
“ Analyzing developments in the industry , benchmarking against competitors , and drawing the right conclusions is part of our daily work ,” explains Michael Waning , Director Brand Strategy , who supported the evaluation . The agency ’ s clients include both globally active and wellestablished consumer brands , as well as startups and disruptive players . For all of them , the Peter Schmidt Group is responsible for creating packaging that stands out on the shelf against competitors . “ Often , we don ’ t find the key to surprising new approaches in direct competition but rather in related or even completely different product categories . Our bird ’ s-eye view of many brands at once helps us with this ,” says Waning .
Celebrating familiarity – or sparking the desire for something new
Accordingly , the trends identified by the agency are quite diverse , and not every trend fits every brand . For classics with decades of presence , it is noticeable that these brands increasingly rely on the power of their iconic design elements : Whether it ’ s the retro looks of Burger King and Pepsi or the distinctive triangular shape of Toblerone – brands with strong assets use them to build trust and loyalty in a world of endless choices . Of course , these elements are adjusted to the current zeitgeist : through reduction , the characteristic design stands out even more . Other brands , on the other hand , rely on the power of storytelling , use digital extensions , or create new connections to their products through a respectful approach to different cultures and target groups .
The trend paper “ Brands on shelf : how to win in 2025 ” can be ordered as a PDF from the Peter Schmidt Group ’ s website or downloaded on LinkedIn . http :// linkedin . com / smart-links / AQEzMYDl6prY2Q
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