Food & Drink Processing & Packaging Issue 56 2025 | Page 46

Packaging Innovations & Empack 2025 : Shaping the future of packaging

Packaging Innovations & Empack 2025 , the UK ’ s premier packaging event , is fast approaching . Scheduled for 12 – 13 February 2025 at the NEC Birmingham , the event is set to welcome over 430 exhibitors and 7,000 attendees , making it an unmissable opportunity for professionals across the packaging sector to explore cutting-edge innovations and connect with industry leaders .
Why Attend ?
This event is a unique platform to discover technologies and sustainable solutions that are shaping the future of packaging . Attendees can interact with leading brands such as Waitrose , Diageo , and Kellanova , while gaining insights into trends like smart packaging , sustainable materials , and food service innovations . A must-see feature is DEFRA ’ s Extended Producer Responsibility ( EPR ) Clinic , providing clarity on new regulations and their impact on the packaging sector .
Networking remains at the heart of the event , offering invaluable
46 FDPP - www . fdpp . co . uk opportunities to collaborate with decision-makers and innovators . “ The event allows businesses to stay ahead of industry shifts while tackling critical challenges like sustainability ,” says James Montero MacColl , Senior Marketing Manager at Easyfairs UK .
Fresh features for 2025
Each year , Packaging Innovations & Empack evolves to remain at the forefront of the industry . The Smart Packaging Zone , debuting in 2025 , will spotlight technologies like NFC chips , RFID tags , and augmented reality that enhance product tracking and customer engagement . Meanwhile , the Innovation Gallery and Packaging Start-Up Awards , sponsored by Ocado Retail , will showcase groundbreaking solutions pushing the boundaries of packaging design .
A packed conference programme
Over 70 expert speakers will present across the Circular Economy , Supply Chain , and Innovation stages , tackling issues such as sustainable materials , AI in design , and the growing importance of the circular economy . Highlights include Miguel Arevalo from Google on plastic-free packaging , Tey Bannerman from McKinsey Design on AI ’ s role in creativity , and Lowelle Bryan from WRAP addressing sustainability challenges .
Celebrating talent and innovation
The Future Trailblazer Awards will celebrate emerging leaders in packaging , offering winners a oneyear membership to the Institute of Materials , Minerals , and Mining ( IOM3 ). This initiative underscores the importance of fostering new talent to drive the industry forward .
Don ’ t miss this chance to gain actionable insights , connect with top brands , and explore technologies redefining packaging . Register now for your free pass and prepare to shape the future of packaging .
www . packagingbirmingham . com