Food & Drink Processing & Packaging Issue 56 2025 | Page 10

DS Smith win award for Carlsberg 18-pack Pilsner flexo printed packaging

DS Smith , the leading international sustainable fibre-based packaging company have been awarded the Corrugated Post-Print E and F category by FlexoTech International Print & Innovation Awards 2024 . The award is for producing ‘ outstanding ’ flexo printing for Carlsberg 18-pack Pilsner , and the winning packaging was made in DS Smith ’ s site in Tampere , Finland .
The Flexo Tech International Print & Innovation Awards entries are judged by an international panel of judges on categories including reproduction , degree of difficulty , and to qualify they must be produced in the twelve months prior to the competition .
The winning DS Smith packaging solution for Carlsberg 18-pack Pilsner highlighted how fibrebased corrugated cardboard can be successfully utilised for complex print and graphic design projects with a high-quality finish . The DS
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Smith design team demonstrated how the fibres of corrugated cardboard can be reused multiple times and therefore keep materials in use for longer , and in addition , the overall packaging solution was designed to be easy to recycle for the consumer .
Ari Viinikkala , Managing Director , DS Smith ’ s Packaging , Finland “ FlexoTech is a great and prestigious award . I am proud to represent a company that is successful due to its exceptional expertise in this area . This is validation of the competence and commitment of our team at DS Smith Tampere , with a proven focus on delivering pioneering packaging solutions within the circular economy ,”
FlexoTech International Print & Innovation Awards panel of judges : “ This is probably the best tonal work on corrugated we have seen . Holding very fine detail in challenging shades of grey . Superb solid colour .”
Through its purpose of ‘ Redefining Packaging for a Changing World ’ and its companywide Now and Next sustainability strategy , DS Smith is committed to leading a transition to the circular economy and to delivering innovative sustainable packaging solutions for its customers and society at large .
DS Smith ´ s site in Tampere , Finland , was also accolated with a FlexoTech International Print & Innovation Award within the same category in 2015 and has been among finalists several times after that .
The Flexo Tech International Print & Innovation Awards ceremony was held in London on Tuesday 17th October 2024 .