In many cultures , golden foods symbolize purity , quality , and natural goodness . Dorado ’ s naturally retained golden color resonates with these cultural values , adding an extra layer of appeal to an already unique product .
Tom Fuzer , Vice President of Market Strategy at HOWTIAN , elaborates , “ Many consumers believe that stevia , despite being a natural sweetener , undergoes extensive processing that strips it of its natural benefits . With SoPureTM Dorado , we aim to change that narrative . Our innovative product retains its natural golden color and delivers outstanding solubility , making it the ideal choice for products appealing to healthconscious consumers seeking minimally processed alternatives .”
The misconception that stevia is inherently overprocessed stems in part from the proliferation of alternative stevia processing
technologies in recent years . Many of these differing methods don ’ t require stevia leaves as raw material and blur the lines of what can or should be considered natural sweetener products . However , SoPureTM Dorado stands out with its naturally high concentration of the most desired sweet molecules – the steviol glycoside compounds of the stevia leaves . This allows for a reduction in the extraction process to just one simple step using pure water , maintaining the integrity and naturalness of the sweetener .
Moreover , the cultural significance of golden hues in food is integral to what sets SoPure™ Dorado apart from other sweeteners . In many cultures , golden foods symbolize purity , quality , and natural goodness . Dorado ’ s naturally retained golden color resonates with these cultural values , adding an extra layer of appeal to an already unique product .
“ In fact , SoPureTM Dorado was successfully tested with food and beverage manufacturing customers around the world . We saw not only strong interest in the product ’ s unique benefits in the market , but also received loads of valuable feedback about the range of opportunities our partners see with it ,” Fuzer notes .
Key Benefits of SoPureTM Dorado include :
• Outstanding Solubility
• Minimally Processed
• Naturally Retained , Golden Color
• Non-GMO
• Zero Calorie
• Clean Label
SoPureTM Dorado opens up new opportunities particularly in the sugar and sweetener sector where other stevia products might face challenges . The product is especially suitable for tabletop sweeteners , liquid sweeteners , low glycemic index sugar blends , sweetener portion packs , syrups , and sauces .
For more information , please visit : howtiangroup . com
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