Alesayi expands packaging and product portfolio with state-of-the art BIB packaging system from SIG
Alesayi Beverage Corporation , a leading beverage manufacturer in Saudi Arabia since 1959 with 60 % market share in the energy drinks ’ category , is partnering with SIG to expand its product and packaging portfolio . Using a state-of-the-art SIG SureFill 42 Aseptic BIB filling system , Alesayi will launch exciting new products in hotels , restaurants and cafes ( HoReCa ).
For Alesayi Beverages this is a completely new entry into the business with products in bagin-box packaging , relying on the expertise of SIG who is the global leader in BIB packaging . SIG will initially supply Alesayi Beverages with its SIG SureFill 42 Aseptic filling line , as well as 10L SIG bags using the SIG 2Pure Film , a onelayer film specifically developed for water and ideal for BIB applications , retaining a high water quality for up to a year without affecting taste . The 10L bags come with SIG OptiTap 2300 fitment , a self-closing thumb toggle valve for simple , intuitive and consistent dispensing of water and other beverages , offering convenience to consumers .
Mohammed Ali Alesayi , Chief Board of Directors and CEO at Alesayi Beverage Corporation : “ This is just the beginning of our long-term strategic partnership with SIG , as we continue our ambition to become the number one food and beverage copacker in the MEA region . We ’ re committed to offering our customers SIG ’ s unique portfolio of sustainable packaging solutions , including aseptic carton , bag-inbox and spouted pouch , as well as accelerating our sustainability roadmap .”
This is just the beginning of our long-term strategic partnership with SIG , as we continue our ambition to become the number one food and beverage co-packer in the MEA region .
The new BIB system will be located at Alesayi Beverages new state-ofthe-art production facility in Jeddah , which covers more than 98,000 square meters built up area .
Abdelghany Eladib , President & General Manager India , Middle East and Africa at SIG : “ By operating our bag-in-box packaging system , Alesayi Beverages will benefit from the system ’ s flexibility and high performance , enabling product diversification using a number of bag shapes , sizes and fitments . Alesayi will be able to cater to the different business needs of the HoReCa market , starting with water and then moving on to juices and condiment sauces . We look forward to developing our strong partnership and helping Alesayi to launch novel products in our highly convenient packaging solutions .”
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Alesayi strives to be a leader in the beverage business and to offer its co-packing customers additional solutions such as juice dispensers as well as coffee and CSD post mixes . More information at : https :// alesayibeverage . com /