Innovia to launch extended portfolio of recycled content films
Innovia Films , a leading material science pioneer and major producer of BOPP films , has announced the launch of an extension to their range of sustainable films , that have been marketed under the Encore brand name .
“ One big cornerstone of the Packaging and Packaging Waste Regulation ( PPWR ) is the integration of a certain percentage of recycled post-consumer content into plastic packaging . This regulation will have a huge impact on how brands are going to design their packaging and the motivation for this regulation is to reduce the per capita quantity of packaging ”, says Simon Huber , Managing Director Innovia Europe .
“ Flexible packaging , being lightweight and highly resource
24 FDPP - www . fdpp . co . uk