Value above all
As consumers become more costconscious , with 6 in 10 adults in Great Britain spending less on nonessentials due to increases in the cost of living , there is a discernible shift towards seeking affordable alternatives .
However , consumers lean towards alternatives that still align with ethical and health considerations , without compromising on quality . Companies are adapting by introducing a range of valueoriented offerings , recognising the importance of accessibility in providing affordable and satisfying food choices .
Yes to high protein , no to high sugar
The increasing popularity of highprotein and low-sugar products is going to be a prominent part of the 2024 food and beverage landscape .
As consumers become more health-conscious , there is a growing demand for food options that align with fitness and wellness goals . High-protein products cater to those seeking muscle support , weight management , and sustained energy levels , while lowsugar options respond to concerns about excessive sugar intake and its impact on overall health .
This trend reflects a broader shift towards balanced nutrition and a desire for transparent ingredient lists . Food and beverage companies are responding by innovating and reformulating products to meet these criteria , catering to the consumer quest for healthier choices .
A drive towards fermented food
Fuelled by a growing interest in gut health and the proven benefits of probiotics , consumers are increasingly seeking out fermented options . Fermentation is being embraced for its natural preservation methods and its ability to enhance the nutritional profile of foods . From kimchi and sauerkraut to kombucha and kefir , these products not only offer unique and bold flavours but also boast digestive health benefits .
Functional drinks and snacks
Functional drinks and snacks are designed to offer more than just sustenance , and are gaining popularity for their purported positive effects on the body . From beverages claiming to enhance sports performance to snacks promoting relaxation of the body and mind , consumers are increasingly seeking functional options that align with their specific health and wellness goals .
With an emphasis on ingredients known for their potential benefits , such as adaptogens , nootropics , and performance-enhancing compounds , the industry is witnessing a shift towards holistic and purpose-driven consumption .
SKU rationalisation
SKU rationalisation is now a leading trend in the industry . Faced with increasing complexities in supply chains , market dynamics , and consumer preferences , businesses are recognising the need to streamline their product portfolios .
By focusing on the most profitable and high-demand items , businesses can enhance operational efficiency , reduce costs , and better meet the evolving needs of consumers . This showcases a proactive approach to adaptability in an ever-changing market , enabling companies to maintain competitiveness and sustainability .
How can manufacturers cater to these fast-growing trends ?
To adapt to these emerging trends , devising new strategies and ways of operating is paramount . Catering to health-conscious consumers should be a priority , meaning that looking into creating high-protein , low-sugar ranges as well as functional products is key .
Wherever possible , manufacturers should seek to reformulate their products to feature simpler , transparent ingredient lists , emphasising authenticity and nutritional value .
adi Group can help manufacturers through this journey , assisting in the design and development of specialised production lines and equipment as well as the optimisation of manufacturing processes .
With access to a number of expert divisions , adi Group can help manufacturers leverage new technologies through innovative turnkey solutions to streamline production processes and improve efficiency , enabling them to meet the growing demand for highquality , sustainable food products at scale , enhance traceability and quality control and more .
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