Food & Drink Processing & Packaging Issue 51 2024 | Page 82

Boost E-commerce efficiency with Southgate ’ s new WAT tape dispenser

Southgate Global , a leader in the supply of packaging equipment , consumables and servicing in operational logistics and fulfilment , has launched a new Water Activated Tape Dispenser ( WAT ) to help speed up operations and reduce costs as the demand for e-commerce rises .
The Optimax OM700 WAT Dispenser has been designed specifically by Southgate ’ s specialist team for fast-paced operational logistics environments , as customers look to increase staff productivity to meet demand .
With UK e-commerce sales expected to reach £ 160.6 billion in 2024 and continue to grow at 4.1 per cent year on year to 2026 resulting in forecast sales of
82 FDPP - www . fdpp . co . uk
£ 194 billion by 2027 , the need for efficiency in every aspect of operations is vital to give companies a performance edge .
Developed with high-volume , fastpast shipping in mind , the OM700 has quick tape output , outputting 60 metres per minute , pre-set buttons to auto dispense from 15cm to 145cm , a programme mode – to allow configuration of up to 6 different lengths in sequence via the digital display - plus the largest tape capacity in the industry - up to 255mm long and 80mm wide .
Phil O ’ Driscoll , Head of Innovation & New Product Development , explained how the expectation from customers to have deliveries that are quick , secure , and convenient is pushing operations and warehouse managers to find new ways to optimise their packing operations .
He described how this played a key part in the development of the OM700 , “ We recognised the pressures that fulfilment and distribution sites were under and looked to produce a product that would ensure fast and continuous packaging operations , while also offering considerable capital cost savings on other options .
“ To find a solution that is informed by demand , we asked our customers to review their current equipment and share with us what is , and isn ’ t , working well . This is a process we follow with all new product development at Southgate , and