What are the primary drivers for choosing Ravenwood linerless labels ?
We have seen interest in our linerless technology escalate dramatically in recent years . An increasing number of brand owners and retailers are opting for linerless over traditional self-adhesive labels . These businesses are ‘ turning the tide ’ rather than simply ‘ surfing the wave ’. This shift can be attributed to several factors that cater to both economic and environmental concerns .
In this article , we explain the main reasons :
1 . Sustainability Takes Centre Stage One of the primary drivers is its eco-friendliness . In an era where sustainability is paramount , linerless labels have a clear edge over self-adhesive ones . Businesses are actively seeking ways to reduce their environmental footprint , and linerless offers a solution . These labels do not require backing paper or liner , resulting in less waste generated during production and reduced carbon emissions associated with transportation .
2 . Cost-Efficiency Matters Cost savings are another compelling reason for the surge in popularity of linerless labels . These labels are cost-effective due to their reduced material usage , eliminating the need for liners and backing papers . Additionally , linerless label rolls are more compact , allowing for more labels on a single roll , which can reduce storage and transportation costs . This affordability resonates well with businesses looking to optimise their expenses .
3 . Enhanced Productivity Linerless labels also boost productivity in manufacturing and labelling processes . Traditional selfadhesive labels require frequent roll changes , leading to downtime and increased labour costs . In contrast , linerless labels can contain more labels per roll , reducing the
20 FDPP - www . fdpp . co . uk frequency of roll changes and downtime , thus enhancing overall efficiency .
4 . Versatility and Adaptability
Linerless labels offer flexibility that self-adhesive labels often can ’ t match . They can be used in various industries and applications , from food and beverages to retail and logistics . Their adaptability to different surfaces and labelling methods makes them a versatile choice for businesses of all sizes .
5 . Improved Aesthetics and Branding
With their sleek and modern appearance , linerless labels contribute to enhanced product aesthetics and branding . These labels provide a seamless , wraparound look that is visually appealing to consumers . In a competitive market , where first impressions matter , linerless labels can help products stand out on the shelf .
6 . Compliance and Regulation
Linerless labels are becoming more attractive due to regulatory requirements . They can easily accommodate necessary information and barcode data while maintaining compliance with labelling regulations .
7 . Increased Surface Print Area
Linerless labels do not have a liner or backing paper , making it possible to print on both sides and utilise more of the label ’ s surface .
8 . Faster Labelling Application Speeds
Ravenwood ’ s range of Nobac 5000 linerless applicators are probably the fastest in the world , capable of applying labels at over 150 packs per minute .
In conclusion , the shift toward Ravenwood ’ s linerless labels over self-adhesive labels is driven by a combination of factors , including sustainability , cost-efficiency , productivity gains , versatility , aesthetics , and regulatory compliance . As businesses and consumers increasingly prioritise these aspects , the popularity of linerless labels is expected to continue its upward trajectory . To meet the evolving demands of the market , it ’ s crucial for companies to stay informed about packaging trends and consider the benefits that linerless labels offer in their labelling and packaging strategies .
By embracing linerless , businesses can not only reduce their environmental impact but also enjoy economic advantages , improved efficiency , and enhanced brand presence in a rapidly changing packaging landscape . As the demand for sustainable and efficient solutions grows , linerless labels are undoubtedly positioned to continue to play a pivotal role in the future of packaging .
For further information , contact Marketing on + 44 ( 0 ) 1284 749144 .