Sustainability & innovation
Broadway has specialised in the manufacture of custom colour masterbatches for 25 years . They also offer additive masterbatches and compounds . Specified by international consumer goods companies , Broadway ’ s materials are used in many market sectors including food and drink , cosmetics and personal care .
Situated in the Suffolk countryside ( around 135 minutes from London ), their site offers the benefit of a custom colour matching suite . This allows customers the opportunity to approve a range of new colours in a single day – saving time on product development . It ’ s great for brands looking to exceed the 30 % PCR threshold to avoid the UK Plastic Packaging Tax .
Broadway ’ s Sales Manager Chris Bird explained ; “ The colour suite allows us to support brands in product development and aids the transition to recycled materials . The inherent tint of PCR material often means new colour formulations are required . We swiftly formulate new colour samples using our customers ’ PCR material . The colour suite allows them to see the visual impact of the PCR first-hand and approve a range of colours in a day .”
Broadway ’ s latest developments include PCR-based masterbatches and odour neutralisers for use in PCR . Broadway ’ s biggest breakthrough is their EU food-approved , NIR-detectable piano black for PET and Polypropylene . These masterbatches produce a highgloss ‘ piano ’ black finish . Achieving a premium appearance , whilst safeguarding the ability to sort the component in standard recycling waste streams .
High opacity , high gloss black plastics are a popular packaging choice in the food and drink sector . Estimates suggest up to 60,000 tonnes of black
72 FDPP - www . fdpp . co . uk
Broadway ’ s commitment to diverting materials away from landfill whilst maintaining a resolute focus on the aesthetics of the moulded component .
plastic packaging may be entering the UK waste stream each year . The ability to recycle this is restricted by high levels of carbon black pigments used in traditional black masterbatches . Broadway called upon its extensive experience in colour chemistry to overcome this barrier .
R & D Scientist at Broadway Dr Stephen Rayner said ; “ Our new NIR Detectable Piano Black is real achievement . Months of development work resulted in a rich , high-gloss black , which remains detectable in NIR recycling streams . This demonstrates Broadway ’ s commitment to diverting materials away from landfill whilst maintaining a resolute focus on the aesthetics of the moulded component . We see this as a real solution for the packaging industry .”
Plastic moulders throughout the UK and Europe rely on Broadway ’ s costefficient formulations , fast lead times and personable service . Broadway offers FREE colour matching and their friendly team are always happy to discuss new enquires .
www . broadwaycolours . com