Wipak UK ’ s Advanced Paper Butter Wrap Set to Disrupt Market
Innovative packaging supplier , Wipak UK , is set to launch a UK-first recyclable paper wrap for butter , which can be recycled at kerbside within the paper waste stream and boasts a 68 % carbon footprint reduction when compared to market-standard wraps1
Made from renewable , FSC-certified paper , the highly decorative butter wrap is aluminium-free and covered in highly advanced , ultra-thin natural coatings , which have excellent oxygen and water vapour barrier properties compared to standard paper , as well as superior grease resistance .
“ Most butter wraps in the UK market are made of parchment paper or a grease-resistant paper which is commonly made into composite laminates with aluminum and polyethylene ,” explained Wipak UK ’ s Technical Development Manager , Keith
With growing pressure from consumers , brands and retailers need to take decisive action with disruptive sustainable packaging solutions that challenge traditional methods .
Gater . “ Although made from renewable resources , coated parchment papers do not promote a circular economy as they ’ re not easily recyclable .
“ Unlike existing butter wraps on the market which are complex material structures , our consumer-friendly paper solution is fully recyclable within the kerbside paper and cardboard waste stream once it has been cleaned . What ’ s more , it maintains the look and feel of a traditional butter wrap , can be fully printed with brand imagery , and runs on existing butter wrap machinery .”
Having successfully passed shelf-life trials following packing on automated wrapping lines , Wipak UK ’ s recyclable butter wrap has also scored an A + rating in recycling tests2 carried out by the BioComposites Centre at Bangor University . “ This classification is the highest possible score that can be achieved for paper recycling efficiency , whereby the pulp recovery must be a minimum of 98.5 %,” continued Keith . “ Our wrap is also compliant with UK-set guidelines for claiming paper recyclability , which require a minimum paper content of 85 %.”
The butter wrap format is one of several exciting new product development projects developed using Wipak UK ’ s state-of-the-art combi laminator - part of a recent £ 5million +
40 FDPP - www . fdpp . co . uk