Food & Drink Processing & Packaging Issue 39 2022 | Page 20

Ishida strengthens support for Poland and CEE region

The Central & Eastern Europe ( CEE ) region is a key growth engine for Ishida and forms part of a wider EMEA strategic plan . Continuing to build on existing sales and support capabilities established in the neighbouring Czech Republic , Ishida Europe has now announced the opening of a Poland office located in Katowice .
Poland provides one of Europe ’ s largest poultry and meat markets and Ishida ’ s investment is targeted towards enhancing the company ’ s local capabilities in 20 FDPP - www . fdpp . co . uk this growing sector and , importantly , providing sales and support for Ishida key account customers and channel partners .
“ Our goal is to ensure Ishida invests alongside our key global customers as they build and expand their operations , the target markets notably being the poultry and meat sector , as well as ensuring local support for all customers ,” explained Mike Cairns , Ishida Europe Sales Director .
“ Establishing our presence in Poland will see Ishida positioned to bring our ‘ best-in-class ’ capabilities closer to our customers and deliver unrivalled support .”
Mr Cairns said that with automation now an increasing market driver , Ishida ’ s innovative approach towards customer centric solutions , coupled with the strength of its in-depth engineering and project execution capabilities would provide clear differentiators for the company in the poultry and meat sector .