Emmi , Borealis and Greiner Packaging partner up to create first chemically recycled polypropylene ready to drink iced coffee cups
Emmi CAFFÈ LATTE , one of the leading ready to drink iced coffee brands in Europe , has started to incorporate chemically recycled polypropylene into its packaging . The cups are produced by Greiner Packaging and the chemically recycled material comes from Borealis , one of the world ’ s leading providers of advanced and circular polyolefin solutions based in Vienna , Austria .
Emmi , Switzerland ’ s largest milk processor is committed to climate protection and the circular economy . The dairy company has the stated goal to make all of its packaging 100 % recyclable and is committed to various measures to promote circularity such as packaging that contains at least 30 % recyclate by 2027 . Focusing on recyclable packaging and the use of recycled materials , Emmi is taking a first step with its successful Emmi CAFFÈ LATTE brand .
MATERIAL SCARCITY AND ENVIRONMENTAL POLICY
From September 2021 , Emmi ’ s successful brand of chilled coffee drinks , Emmi CAFFÈ LATTE , will use at least 100 tonnes of plastic based on the recycled material each year . Chemical recycling renews plastic back to plastic creating recycled materials with a level of purity equivalent to fossil-fuel based PP and hence , fit for protective , foodsafe and other demanding applications . In this way , Emmi is utilizing difficult to recycle feedstock preventing plastic waste that would be likely landfilled or incinerated . In the future , depending on the availability of suitable material , the amount of recycled plastic in Emmi CAFFÈ LATTE packaging is to be further increased .
The new technology to recover the 58 FDPP - www . fdpp . co . uk
It takes joint efforts by food and packaging manufacturers to reduce waste and make measurable progress in the circular economy ,
polypropylene is currently still in its infancy , where Greiner Packaging and Borealis are leading the way . Only limited quantities of chemically recycled polypropylene are currently available , and Emmi is one of only a few food manufacturers to have secured a share of the chemically recycled polypropylene plastic through its early commitment and long-standing collaboration with the development companies .
“ It takes joint efforts by food and packaging manufacturers to reduce waste and make measurable progress in the circular economy ,” says Bendicht Zaugg , who is responsible for Sustainable Packaging at Emmi .
“ We have had a long and rewarding partnership with both Emmi and Borealis ,” says Greiner Packaging Key Account Manager Vincenzo Crescenza . “ This achievement is in line with our stated goal to work towards achieving a circular economy . Our strategy is to develop innovative products , develop new service partnerships and business models , and pioneer materials partnerships .”
“ Borealis looks forward to a world without plastic waste ,” says Trevor Davis , Head of Marketing , Consumer Products at Borealis . “ The chemically recycled polypropylene used in this new Emmi CAFFÈ LATTE cup is manufactured with Borealis Borcycle™ C portfolio of transformational chemical recycling solutions , giving polyolefin-based , postconsumer waste another life . It offers all-round benefits enabling the transition to a circular polyolefin industry whilst creating virgin quality plastic products . By staying true to our EverMinds™ ambition of accelerating action on circularity , together with our valuable partners along the whole value chain such as Emmi and Greiner Packaging , we are reinventing for a more sustainable living .”
The chemically recycled material used for Emmi CAFFÈ LATTE cup consists entirely and solely of ISCC ( International Sustainability & Carbon Certification ) material , on a mass balance basis . Mass balance is a methodology that makes it possible to track the amount and sustainability characteristics of circular and / or bio-based content in the value chain and through each step of the process . This provides transparency ultimately also to the consumers , enabling them to know that the product they are buying is based on this renewable material .
PACKAGING FACTS :
• Technology : Injection molding
• Decoration : Sleeve
• Material : 30 % Borcycle™ C chemically recycled PP
www . greiner-gpi . com www . group . emmi . com / che / en www . borealisgroup . com