Manufacturers and retailers want more sustainable packaging
SUSTAINABLE PACKAGING STUDY BY INVERTO Everybody wants sustainable packaging , but nobody knows exactly what it is . That ’ s because there ’ s no exact criteria for what it takes for packaging to be sustainable . However , according to a study by INVERTO , the Boston Consulting Group subsidiary specializing in procurement and supply chain management , sustainable packaging is very important today for half of all respondents to a survey about this topic . 86 % assume that the demand will continue to increase in the next years . Consumer wellbeing , a healthy society and fair business practices were defined as the most important sustainability goals by more than 50 % of the study participants .
CHALLENGES ON THE WAY TO SUSTAINABILITY IN PACKAGING High product complexity , limited material availability and limited capacity in procurement inhibit sustainable packaging solutions : only 23 % of those surveyed have sufficient capacity in procurement to drive new packaging projects . In addition , more than half of the respondents admit lacking an adequate market overview .
RELEVANCE & FUTURE DEVELOPMENT OF SUSTAINABLE PACKAGING When it comes to sustainability , it is important to keep an eye on new developments , as a lot of research is carried out on new materials and recycling options are constantly evolving . In addition to consumers , politicians are also exerting pressure : The requirements for material properties are increasing and quotas are being set for the use of recyclates .
Companies that want to switch to sustainable packaging or increase their share should first define focal points and gain an overview of the
48 FDPP - www . fdpp . co . uk market accordingly . Depending on whether the focus is on renewable raw materials , recyclability or CO2 footprint , the packaging solution differs . Cost calculations should take into account not only material costs , but also additional expenses that arise , for example , from new machines or changes in production speed .
However , not only the cost side is important , emphasizes Thibault Lecat , Managing Director of INVERTO UK : “ Those who invest now will secure a true competitive advantage and significant brand enhancement . In addition , prices for conventional packaging will continue to rise due to the planned taxes , duties and other government regulations . So , in the long term , sustainability will pay off for both customers and manufacturers . “
For current figures and detailed information , download the presentation of the results with recommendations for actions free of charge : https : / www . inverto . com / en / publikationen / sustainable-packaging-study-2020 /