First printed, stand-up,
ovenable pouch launched
in Asda
WRITTEN BY TCL Packaging
PHOTOGRAPHY BY TCL Packaging
The first of its kind; a printed,
reduction in performance. The
which facilitates exceptionally strong
stand-up, ovenable pouch has
stand-up pouch format is particularly
seals, aided by high lamination bond
been developed by TCL Packaging
suitable for microwave ovens as it fits
strength. The pack also has good slip
in partnership with B&G Products.
easily inside and can be safely handled
properties for easy handling during
The pouch has been introduced this
when the contents are hot and poured
the packing process.
month on a new range of frozen,
out for serving.
fish-based cook-in-the-bag meals
Markus Jarvstrom, technical director
The product was developed and
comments: “This is a technically
Barraclough.
extensively tested by TCL Packaging’s
complex and innovative product that
technical team working closely with
we expect to transform how certain
The printed Doypack took 12
B&G who developed a new bag
foods are packed.
months to develop and is suitable for
conversion technique to cr