BCMPA members meet the growing demand for white label & private label goods
White Label and Private Label goods are experiencing huge growth according to the BCMPA , the Association for Contract Manufacturing , Packing , Fulfilment & Logistics , which has reported a 75 percent increase during lockdown for enquiries from companies and entrepreneurs across the UK and Internationally .
White Label goods are standard products manufactured by a third party , often a BCMPA member , and sold by companies and retailers with their own branding ; Private Label products differ slightly in that they are manufactured for the customer to a bespoke formulation .
While part of the increase in enquiries has been from companies wanting to offer hand sanitiser products quickly to meet demand from the Covid-19 pandemic , the BCMPA says there has also been significant growth in a wide range of other products , everything from cornflakes and granola to men ’ s grooming and domestic cleaning items .
White Label & Private Label services are already featured on the BCMPA website , but the terms will shortly be added to the Search Facility which potential customers use extensively to identify outsourcing partners who can support them with their projects . Clients can also use the BCMPA online enquiry form .
The Association attributes the growth in White & Private Label to several factors , including the emergence of smaller brands and marketeers who have identified opportunities for new products and are often using e-commerce and online stores to bring them straight to market .
“ With White and Private Label goods a single company does not have to go through the entire development process to create a new product , and instead can focus on its core competences of marketing and selling it ,” explained Rodney Steel , chief executive of the BCMPA .
“ With White Label goods in particular , the product is already tried and tested ; this helps to keep costs down and avoid any unknowns or pitfalls that can sometimes occur during development .”
Many BCMPA members are also able to provide a complete end-toend service to brand owners , not only manufacturing and packing the products , but also despatching the individual items direct to consumers as part of their fulfilment and logistics offering .
Mr Steel concluded ; “ Outsourcing allows White and Private Label goods to be launched extremely quickly , leaving entrepreneurs to focus on developing their brand and sales channels . We therefore anticipate growth in demand to continue for these products , which is why the BCMPA membership is constantly adapting its offer to meet the latest requirements .”
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