Future ready: Sustainable
wheat ingredients for
functional concepts
How the corona crisis has led
consumers to rethink their attitude to
food – a statement by Henrik Hetzer,
Managing Director of Loryma
trends through innovative technology.
As a result, manufacturers benefit from
higher quality end products using the
same or optimised production processes.
The post-corona era calls for innovation
and more global responsibility in the
food industry. Consumers increasingly
demand sustainable, safe and
uncomplicated products. Market research
institutes such as Mintel1 are forecasting
a long-term trend reversal in the food
market after the crisis: towards higher
expectations in terms of quality, as well
as increased awareness of added health
benefits and environmental compatibility.
As experts in ingredients made from
the natural raw material wheat, we at
Loryma can respond to current consumer
36 FDPP - www.fdpp.co.uk
There are three megatrends at the
epicentre of the corona disaster that
will prove to be true innovation drivers
in years to come. The crisis has led to
a reorganization of the way we work,
greater respect for the older generation
and a desire to take more responsibility
for our environment. These experiences
will have a lasting impact on people’s
living and consumption habits. Key
learnings are a daily diet with less meat,
easy preparation of food at home and a
need for healthy and ethically justifiable
nutrition.